About Alt Club
We started with a simple question: what if you could trust every label?
Alt Club is India's evaluation-first marketplace — built by people who got tired of reading ingredient lists and still not knowing the truth.
Why we exist
Alt Club began with a dietitian's frustration — patients doing everything right and still not getting better, because a clean label doesn't always mean a clean product.
So we built the thing we wished existed: a team that visits founders in person, tests what they claim, and says no far more often than we say yes.
We're not a marketplace that lists everything and lets you sort through the noise. We're the sorting — done before you ever see the shelf.
What we stand for
Rigor
We test before we trust. Every product passes the same evaluation framework, no exceptions.
Transparency
What we find is what you see — the good, the mediocre, and the disqualifying.
Independence
No brand pays for placement. Approval is earned, not bought.
Community
Built with the people who'll actually use it — members shape what we evaluate next.
Curious where you fit?
Whether you're looking for products you can trust, or building one worth trusting, there's a place for you here.